Phase 1
“We are working with our agents and their clients to create a company that better serves homeowners.”
Robert Reffkin, Found & CEO, Compass
Our strategies help your home stand out and sell.
Robert Reffkin, Found & CEO, Compass
For years, the traditional way of selling your home has been part of a system that has put sellers at a disadvantage. The most well-known real estate websites have built their business models at the expense of homeowners by showing negative insights on their listings, such as days on market, price drops, and home value estimates.
Your home is your most valuable financial asset. You deserve the best return so that you can buy your next home, feel secure in your retirement, or pay for your child’s education. You shouldn’t have to compromise your financial future because the system isn’t built for you.
At Compass, we’re leveling the playing field by giving individual homeowners the same playbook and best practices real estate developers and professional homebuilders have benefited from for years. We’re working with homeowners to build the smartest and safest place to list homes.
The marketing strategies that Compass supports are not novel or new. In fact, they have been used by the largest and most successful group of sellers in the industry—professional homebuilders and real estate developers. They have a sophisticated playbook on how to sell homes and just like some homeowners, have properties they want to advertise that aren’t ready to be shown. Here are the key things they do:
They extend their marketing runway by controlling when the property is put on the MLS, helping them minimize public days on market or price drop history. Excessive days on market and price-drop history can devalue their properties in the eyes of buyers.
They put the property on their website first, so all inbound buyer inquiries go directly to their listing agent, who knows the home best and, therefore, can serve the seller better.
They test an aspirational price or validate a pricing strategy privately before listing on the MLS.
They pre-market while staging and preparing the home to create interest and anticipation before it’s ready to launch.
They learn from the data and analytics they get from their websites, including property page views, visits, and engagement insights.
They control which websites their photos, address, and data appear on and protect their data.
Where Homeowners Choose to Market First
Phase 1
Just like many companies test a product with a smaller audience before launch, listing your home as a Private Exclusive first allows you to fine-tune its presentation before going public and extend your marketing runway.
Phase 2
Publicly launch your property on Compass.com, exposing it to a wider audience without showing ‘days on market’ or price drop history. Signal to the market that increased competition for the listing will be coming soon when it’s launched on all other platforms.
Phase 3
Now launch your home on the MLS and public portal sites, where your home will be seen by a wider audience and it will accrue days on market and visible price drop history.
At Compass, we believe selling your home should be done on your terms, with control over how it’s marketed and how your data is being used.
*Select phases of this marketing plan are not possible in some markets where MLS and/or association rules restrict public marketing before a listing is input into the MLS. Check with your Broker of Record to ensure you are compliant with your local MLS requirements.
At the Oldham Group, we combine an unmatched understanding of luxury real estate with an unwavering commitment to excellence. Together, we provide our clients with a seamless experience that is tailored to the unique demands of the market.